An award
Last week Ocado picked up Visionary Design award from the NLB. I don’t really have any idea how many visually impared people use the website, but since we enforced a few rules and made the semantic markup more strict, it seems to work pretty well.
Anyway, we won in the e-commerce category which was quite impressive given the ommission of any other large companies from the list. I’m really pleased we did the accessibility work on ocado.com, the changes had minor cosmetic impact and have vastly improved search engine performance. I can’t see any downside to making your website accessible, I know it means that you have to actually understand HTML and the principles behind it and to not just think about how things look, but surely that’s not beyond reach of other large e-commerce sites?
This entry was posted on Tuesday, March 7th, 2006 at 5:42 pm and is filed under Accessibility, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.