New features
Ocado.com has some new features available to customers this week. The thing I’m most pleased with is the full-page trolley viewer, organising products and images to give users a more positive understanding of what they’re going to buy.
Generally we try not to change the UI too much in one go, but the new features are entirely aimed at making shopping for groceries on Ocado more fun and at reducing the amount of reading required. One of the unique issues with grocery shopping is the number and variety of products that a customer will add to their trolley.
There are two major new views of the contents of a trolley to help customers see what they’re buying: [Pictures](http://www.flickr.com/photos/londonbrad/426746274/), and [Categories](http://www.flickr.com/photos/londonbrad/426745971/).
This entry was posted on Monday, March 19th, 2007 at 1:16 pm and is filed under Accessibility, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.