Brad Haynes / Blog

After nearly seven years of designing and coding ocado.com, I’ve decided that I really need a bit of a change creatively and logistically (living in East London and getting to the office in Hatfield was never ideal). Luckily Ocado has led the way in online grocery retail since it started trading and just about all the things we’ve implemented on the website over the years have become part of the vernacular in grocery site design.

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Ocado.com has some new features available to customers this week. The thing I’m most pleased with is the full-page trolley viewer, organising products and images to give users a more positive understanding of what they’re going to buy.

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Reading a very interesting blog posting about the demise of Flash, I was left with the question: Is Flash really in demise? I also wanted to add my thoughts as to why it should be.

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I’ve recently finished some work something called Ocado Lite, which is designed to cater for as many different browser platforms, devices and users as possible. Primarily, it’s reason for being is to allow customers with mobile phone web access to be able to create, modify, cancel or check orders.

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Last week Ocado picked up Visionary Design award from the NLB. I don’t really have any idea how many visually impared people use the website, but since we enforced a few rules and made the semantic markup more strict, it seems to work pretty well.

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